Lead source tracking: see where every website lead came from

Lead Recorder translates messy click data into a simple user feed. Install in 30 seconds.

One script tag · No cookies · Free forever plan

Loved by early customers
5.0 rating · 14 reviews
leadrecorder.com/dashboard
Live feed
Today · 47 leads

Found you via Google Ads · "best plumber near me"

Sarah M.Form
/contact

Found you via Organic Search · "emergency electrician"

James C.Booking
/book

Found you via Facebook Ads

Emma W.Form
/quote

↑ This is a live simulation of your dashboard. Real leads appear just like this.

Works on every website platform

WordPressWebflowSquarespaceWixShopifyFramerGoDaddy

Plus any site with a header tag, via Google Tag Manager.

See it in 30 seconds

From an anonymous GA4 session to the exact ad, keyword, and phone call that closed it.

Three questions you can't answer right now

Which channel actually brought your last five leads?

Was that a GA4 session, or a real person who called?

Is the $2,000 in ads actually getting you customers?

Lead Recorder answers all three in about 30 seconds.

Stop defending your ad spend.
Start proving it works.

Nobody cares about CTR or Quality Score. They care about business. Slide to see how Lead Recorder turns abstract ad data into visual proof anyone can actually understand.

Converted

Sarah Mitchell

submitted your contact form

Google Ads
“roof repair near me”

Converted

James Cooper

clicked your phone number

Organic Search
(Google)

“One link. Zero doubt.”

CTR
3.8%
CPC
$4.20
Impr. share
62%
Quality score
7/10

source / medium: google / cpc

campaign: spring_2024_roofing

sessions: 847

conversions: ???

“So... did my $2,000 in ads get me anything?”

GA4 shows
Lead Recorder shows

← Drag to compare →

Everything you need, nothing you don't

The short version, if you're skimming.

Exact source attribution

See which ad, keyword, or channel brought each lead — Google Ads, SEO, Facebook, referral, or direct.

Full page journey

Every page a lead visited before converting, with time spent on each.

Named leads, not sessions

The actual person who filled out the form or clicked to call — not an anonymous session ID.

30-second setup

One script tag in your site header. Works with WordPress, Webflow, Squarespace, Wix, and more.

Shareable links

Send a link to a team member lead feed instead of screenshotting GA4 for them every month.

Flat, transparent pricing

$0-$199/mo. No overage fees, no per-lead or per-minute charges, ever.

See the full story,not just the ending

Most tools tell you someone converted. We show you the entire journey: which ad they clicked, what pages they read, how long they spent, and exactly when they picked up the phone or hit submit.

Source
Google Ads · “best plumber near me”
The exact search term. GA4 can't show you this
/Landing page
0s
/servicesServices
45s
/aboutAbout us
1m 20s
/contactContact
2m 05s
✓ Form submittedConverted!
2m 30s

This month's sources

47 total leads

See exactly which channel is driving leads, no digging through reports.

Google Ads
18 leads38%
Organic Search
13 leads28%
Direct
8 leads17%
Facebook
5 leads11%
Referral
3 leads6%

30 seconds to set up.
Seriously.

Drop one script tag in your site header. Same place you'd put a Facebook pixel. That's the entire setup.

your-website.html
<head>
  <!-- your tags -->

  <script src=".../api/script/YOUR_KEY" defer></script>

</head>
01

Paste the snippet

One line in your site header. Works with WordPress, Webflow, Squarespace, Wix, and anything else with a custom code field.

02

Visitors get tracked automatically

UTMs, referrer, landing page, device, every page they visit. Stored in the browser, no cookies, no consent banner needed.

03

Leads appear in your feed

The moment someone submits a form, clicks your phone number, or books a call, you see it with full source attribution.

Built for people who hate analytics

If you've ever stared at GA4 wondering what it means, this is for you.

Business owners

You spend money on ads. You want to know if they're working. Not "sessions", actual humans who called or emailed you.

"I just want to know if my $2,000/month in Google Ads is getting me customers."

Agency account managers

Prove ROI to clients without screenshotting GA4. Send them a link to their lead feed. They'll see it themselves.

"My client doesn't understand GA4. Now I just share their Lead Recorder link."

Freelance web designers

You built the site. Now show your client it's actually generating leads, and where they're coming from.

"Clients used to ask if the site was working. Now they can see for themselves."

How we stack up

A condensed look — see the full breakdown for each.

← Swipe to see the other columns →

Feature
Lead Recorder
WhatConverts
GA4
Setup
One script tag, a few minutes
Script tag + number pool setup
Property + data streams + conversion events
Identifies the actual lead
Named lead, every time
Named lead, every time
Anonymous session only
Shareable client link
Included, all plans
White-label add-on (+$50/mo)
Requires a Google account + built report
Overage / usage fees
None
Per-lead, per-minute, per-number charges
None, but event data ages out after 2-14 months
Starting price
$0/mo forever
$30/mo
Free

Checked against whatconverts.com/pricing and Google's own documentation, July 2026 — pricing changes, so confirm current numbers before deciding.

We picked WhatConverts and GA4 here since they're the two most common comparisons — CallRail gets the same treatment on its own page.

“I run SEO Growth, a Sydney agency managing 130+ client campaigns. I can watch leads come in live and see exactly what page, ad, or search brought them there.”
Tom Galland
Tom Galland
Founder, SEO Growth
130+ campaigns tracked

Frequently asked questions

Common questions from businesses and agencies.

The snippet reads UTM parameters, the HTTP referrer, and the landing page URL on arrival. It stores that in the browser session. When they submit a form, click a phone number, or book via Calendly, we stitch the session to the lead.

No. One script tag in your site header. Same as adding a Facebook pixel. WordPress, Squarespace, Wix, Webflow: they all have a spot for it in settings.

Click-to-call phone taps, mailto clicks, and bookings through Calendly or external systems like GetTimely and Acuity. You choose per site.

GA4 shows aggregate traffic. We show individual leads with their exact source, in English. Built for business owners, not analysts.

Yes. One site, last 10 leads, all features. No credit card, no expiry.

Still have questions? Get in touch and we reply within a few hours.

Prefer to see it live? Book a 15-minute walkthrough with Tom.

Stop guessing.
Start recording.

Your next lead is about to hit your website. Know exactly where they came from.

30 second setup · No credit card · Cancel anytime