Lead source tracking — see where every website lead came from

Lead Recorder shows you exactly which ad brought them, what pages they read, and the moment they converted — in plain English.

One script tag · No cookies · Free forever plan

leadrecorder.com/dashboard
Live feed
Today · 47 leads

Found you via Google Ads · "best plumber near me"

Sarah M.Form
/contact

Found you via Organic Search · "emergency electrician"

James C.Booking
/book

Found you via Facebook Ads

Emma W.Form
/quote

↑ This is a live simulation of your dashboard. Real leads appear just like this.

Works with every major platform

WordPressWebflowSquarespaceWixShopifyCalendlyCustom HTML

“Are my Google Ads actually working?”

Your clients ask this every month. GA4 gives you sessions and bounce rates. They want to know: did anyone actually call or fill out the form?

Before
What GA4 tells you

source / medium: google / cpc

campaign: spring_2024_plumber

sessions: 847

conversions: ???

event_count: 12,847

engagement_rate: 54.2%

“So... did my ads actually get me any leads?”

After
What Lead Recorder tells you

Sarah Mitchell submitted your contact form

Found you via Google Ads · “best plumber near me”

James Cooper clicked your phone number

Found you via Organic Search (Google)

“2 leads from Google today. One paid, one organic.”

See the full story,
not just the ending

Most tools tell you someone converted. We show you the entire journey — which ad they clicked, what pages they read, how long they spent, and exactly when they picked up the phone or hit submit.

Every page visited
With time spent on each
The exact source
Google Ads, SEO, Facebook, referral, direct
The search term
What they typed into Google to find you
Source
Google Ads · “best plumber near me”
/Landing page
0s
/servicesServices
45s
/aboutAbout us
1m 20s
/contactContact
2m 05s
✓ Form submittedConverted!
2m 30s

This month's sources

47 total leads
Google Ads
18 leads38%
Organic Search
13 leads28%
Direct
8 leads17%
Facebook
5 leads11%
Referral
3 leads6%

30 seconds to set up.
Seriously.

Drop one script tag in your site header. Same place you'd put a Facebook pixel. That's the entire setup.

your-website.html
<head>
  <!-- your tags -->

  <script src=".../api/script/YOUR_KEY" defer></script>

</head>
01

Paste the snippet

One line in your site header. Works with WordPress, Webflow, Squarespace, Wix — anything with a custom code field.

02

Visitors get tracked automatically

UTMs, referrer, landing page, device, every page they visit. Stored in the browser — no cookies, no consent banner needed.

03

Leads appear in your feed

The moment someone submits a form, clicks your phone number, or books a call — you see it with full source attribution.

Built for people who hate analytics

If you've ever stared at GA4 wondering what it means, this is for you.

Business owners

You spend money on ads. You want to know if they're working. Not "sessions" — actual humans who called or emailed you.

"I just want to know if my $2,000/month in Google Ads is getting me customers."

Agency account managers

Prove ROI to clients without screenshotting GA4. Send them a link to their lead feed. They'll see it themselves.

"My client doesn't understand GA4. Now I just share their Lead Recorder link."

Freelance web designers

You built the site. Now show your client it's actually generating leads — and where they're coming from.

"Clients used to ask if the site was working. Now they can see for themselves."

Free to start. Upgrade when you grow.

No credit card. No trial period. The free plan works forever.

Free

$0forever
  • 1 site
  • Last 10 leads
  • All lead types
  • Page journeys
Get started

Starter

$19/mo
  • 3 sites
  • Unlimited leads
  • Lead statuses
  • Email support
Get started

Growth

Popular
$49/mo
  • 10 sites
  • Unlimited leads
  • Email alerts
  • CSV export
Try Growth free

Agency

$199/mo
  • Unlimited sites
  • Unlimited leads
  • White label
  • Priority support
Get started

Frequently asked questions

Common questions from businesses and agencies.

The snippet reads UTM parameters, the HTTP referrer, and the landing page URL on arrival. It stores that in the browser session. When they submit a form, click a phone number, or book via Calendly — we stitch the session to the lead.

No. One script tag in your site header. Same as adding a Facebook pixel. WordPress, Squarespace, Wix, Webflow — they all have a spot for it in settings.

Click-to-call phone taps, mailto clicks, and bookings through Calendly or external systems like GetTimely and Acuity. You choose per site.

GA4 shows aggregate traffic. We show individual leads with their exact source, in English. Built for business owners, not analysts.

Yes. One site, last 10 leads, all features. No credit card, no expiry.

Still have questions? Get in touch — we reply within a few hours.

Stop guessing.
Start recording.

Your next lead is about to hit your website. Know exactly where they came from.

30 second setup · No credit card · Cancel anytime